Overview
STATEMENT OF INTENT
Giving plants a second life
Verdant Living is an online store offering pre-owned plants, cultivated cuttings, and unique planters. Designed for plant lovers and home decorators who value both style and sustainability, whether new plant parents or seasoned collectors.
By giving plants and planters a second life, the store creates a marketplace that makes plant parenthood more accessible and affordable. The purpose is to extend the lifecycle of plants and planters, find them a new home, and let them shine again.
The website includes navigation, search, My Account, and Cart. The home page is divided into sections: Exclusive, Species, Fresh-Cuttings, and Accessories, alongside a newsletter sign-up, About section, and plant care information.
Overview
STATEMENT OF INTENT
Giving plants a second life
Verdant Living is an online store offering pre-owned plants, cultivated cuttings, and unique planters. Designed for plant lovers and home decorators who value both style and sustainability, whether new plant parents or seasoned collectors.
By giving plants and planters a second life, the store creates a marketplace that makes plant parenthood more accessible and affordable. The purpose is to extend the lifecycle of plants and planters, find them a new home, and let them shine again.
The website includes navigation, search, My Account, and Cart. The home page is divided into sections: Exclusive, Species, Fresh-Cuttings, and Accessories, alongside a newsletter sign-up, About section, and plant care information.
Brand Color Palette
EXPLORATION · COLORS
NEUTRAL
Light
#FFFFFF
This color palette aligns with Verdant Living's values of renewal and sustainability. The greens evoke plants and growth, and the earthy clay tones give connections to soil and planters. It creates a natural and organic feel. Visitors get a sense that Verdant Living is about natural living, real plants, and care rather than just a digital experience.
Medium
#E6E4E4
Dark
#4D4B4B
MAIN · GREEN
Light
#E8F1E6
Medium
#4A7856
Dark
#264733
SUB · CLAY
Light
#F2E6D9
Medium
#C27B48
Dark
#8A4A2D
Typography System
EXPLORATION · FONTS
DISPLAY & HEADINGS
Modern, geometric, and organic feel. Strong display weight creates a memorable visual identity. Used for headings, navigation, and category labels.
BODY COPY
Provides easy, comfortable reading with warmth and elegance. Balances the bold geometric display font Fields.
Site Architecture
USER FLOW · SITE ORGANIZATION
Key Pages
WEBSITE · PAGES
Home Page
New arrivals, recommendations & newsletter sign-up
Product Listing
Browse plants, cuttings & planters by category
Shopping Cart and Checkout
Review, update quantities & checkout
About Page
Brand story & mission
Conclusion
Verdant Living proves that an online marketplace can be both stylish and sustainable. By giving pre-owned plants, cultivated cuttings, and unique planters a second life through a curated shopping experience, the site transforms what could feel like a secondhand transaction into something that feels intentional and rooted in care. The result is a platform that respects both the lifecycle of plants and the people who welcome them home.